One of the funders of Lakes Alive is Kendal Business Improvement District (BID).
Kendal BID develops projects and services that will benefit Kendal town centre and ensure it remains competitive and healthy in extremely challenging economic conditions.
Sarah Williams from Kendal BID is a keen supporter of culture and Lakes Alive:
"We represent nearly 700 businesses in Kendal and it's always a pleasure to be able to support the many festivals, events and activities that make our town what it is today.
"For us it's about seeing Kendal take on different personas during festival times and Lakes Alive offers an amazing melange of activities and events that get the creative juices flowing for all ages and backgrounds.
"The Jacobs Join is a particular favourite because we do not get together and celebrate good company and good food as a community as much as we should do, reminiscent of the good old days! Made even better by the backdrop of the beautiful River Kent, which has incidentally, become the residence of a six signet family. I am in awe.
"It's not just the feeling of community but it's also the intrigue that wets our appetite. Last year my family and I came across a fabulous community clay sculpture, that had time permitted, we would of spent a lot longer pretending to be the modern day Michelangelos!
"From a BID perspective all events in the town bring footfall and the persuasion to explore in the delights of many of our wonderful businesses be them retail, hospitality or others- people get a chance to discover the things they don't see every day.
"We have at least 10 new businesses in town in the last quarter and we have fabulous trails for the family and for the adults to do alongside the Lakes Alive event. I cannot wait."